Department of Management and Marketing

Our management degree teaches the art and science of running complex organizations and supervising others. Our 市场营销 program focuses on maximizing demand for products and services and attracting and retaining business.

Agility to Enter a Wide Range of Industries

Both degrees produce versatile individuals with a wide range of skills who are prepared to excel in multiple industries. For those in other majors, but who wish to add valuable management and 市场营销 skills to their knowledge base, can elect to minor in these areas of study.

管理B.S.

With a management degree you will come to understand the multifaceted nature of a business enterprise and learn, among other skills, how to create a coherent organizational strategy. Our management majors often go on to assume roles within the following fields:

• 金融
• 市场营销
• 供应链
• 热情好客
• 技术
• 运输
• 能源

Many even pursue entrepreneurial options and create their own business or work for start-ups.

营销B.S.

Our 市场营销 majors understand how consumers behave and why. Upon graduation they take on such roles as:

• 营销经理
• 媒体规划师
• 公关专家
• market research analyst.

体育营销B.S.

我们的B.S. program prepares students for careers in interscholastic, intercollegiate and professional sports. 职业生涯 in the field of Sports Marketing include:

• school athletic director
• esball官方网管理器
• 业务经理
• 体育营销
• facility management